David Beckham & diapers

Looking at all the runways its pretty obvious that skinny models were on the loose this season. Though when you think of it… boytoys covered in oil might have been too.

South Korean branch of Ogilvy created an ad for Good-Nites modeled after David Beckham’s last Armani Underwear campaign. They say “Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.”

Well Excusez–moi, a role model for a 2-year-old? What happened to astronauts, American Gladiators or eventually Miami Vice? So it’s either a.) I’m getting old, or b.) Ogilvy is targeting single moms and desperate house wifes by taking advantage of their emotional vulnerability and lack of Mr. Beckham in their life. Dirty business, both ways, ey?

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